From where we stand, social media seems like the true test of brand popularity. You might be friends with all kinds of riffraff, but you wouldn't let some strange corporate entity into your news feed unless you were a true fan, right? Based on that logic, we would've expected giant numbers for NFL teams, given that the Super Bowl draws hundreds of millions of viewers each year, not to mention all those other games along the way. But no such luck. The most popular team on Facebook is the Dallas C...
From where we stand, social media seems like the true test of brand popularity. You might be friends with all kinds of riffraff, but you wouldn't let some strange corporate entity into your news feed unless you were a true fan, right? Based on that logic, we would've expected giant numbers for NFL teams, given that the Super Bowl draws hundreds of millions of viewers each year, not to mention all those other games along the way. But no such luck. The most popular team on Facebook is the Dallas C...
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